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Kevin Rudd goes full destroy the joint to hit Murdoch where it hurts

The former Labor PM knows how the land lies, as his latest attack on News Corp makes clear.

Kevin Rudd
Former Labor prime minister Kevin Rudd (Image: AAP/Glenn Hunt)

Former prime minister turned turned banana-state bomb-thrower Kevin Rudd upped his attack on the Murdoch empire today by calling for a consumer boycott on realestate.com.au, the property listing site which — in case you didn’t know it, and not many do — is majority owned by News Corp.

Following the playbook of groups like Sleeping Giants and Destroy the Joint, Rudd has gone full consumer activist tweeting: “Money is the only language [Murdoch] understands and @realestate_au is the financial heart of his empire.”

Rudd’s strategy is a departure from the usual call to boycott News Corp newspapers. Will it work?

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