The former Labor PM knows how the land lies, as his latest attack on News Corp makes clear.
Former prime minister turned turned banana-state bomb-thrower Kevin Rudd upped his attack on the Murdoch empire today by calling for a consumer boycott on realestate.com.au, the property listing site which — in case you didn’t know it, and not many do — is majority owned by News Corp.
Following the playbook of groups like Sleeping Giants and Destroy the Joint, Rudd has gone full consumer activist tweeting: “Money is the only language [Murdoch] understands and @realestate_au is the financial heart of his empire.”
Rudd’s strategy is a departure from the usual call to boycott News Corp newspapers. Will it work?