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Sam Adams spoofs Bud’s Clydesdales and Walgreens hires Starbucks’ Brewer: Wednesday Wake-Up Call

Just briefly

Tik vape: TikTok videos featuring top brands of disposable e-cigarettes and vapes for sale have been appearing on the app, despite a U.S. ban on selling to those under the age of 21, reports TechCrunch. The videos “clearly target a teenage customer base” with flavors including fruit and mint, says the report.

Beyond PepsiCo: Beyond Meat and PepsiCo are forming a joint venture focused on creating, producing and marketing new plant-based snacks and drinks, the companies reported Tuesday.

Gaming gains: Microsoft’s sales were up 17% over last year in its latest quarter, while profits rose 33% to $15.5 billion, reports The New York Times, as it continues to benefit from the pandemic’s shift to remote computing and gaming.

Melon dog? Mtn Dew’s Super Bowl teaser is set in a vibrant, pink-hued “Melontown,” with an adorable pup who appears carved out of chunks of watermelon. Take a look here over at Creativity and see if you can work out where this one is going.  

That does it for today’s Wake-Up Call, thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter:@adage. From CMO Strategy to the Ad Age Datacenter Weekly, we’ve got newsletters galore. See them all here. 

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