U.S. Soccer to sever ties with Soccer United Marketing

The U.S. Soccer Federation on Sunday announced a decision to end its relationship with Soccer United Marketing (SUM) after a near-20-year partnership, opting to bring its commercial rights in-house when the current deal expires in 2022.

The Sports Business Journal was the first to report the news.

SUM, the commercial arm of Major League Soccer, is owned by the MLS owners. U.S. Soccer’s decision to end the relationship is a significant one that ends what critics saw as a conflict of interest between the governing body of soccer in the U.S. and the top men’s professional soccer league in the country. Critics argued that a commercial partnership between MLS and U.S. Soccer tied the businesses’ interests together too deeply, potentially to the detriment of MLS’s competitors. U.S.

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